Abstract：This paper has presented the definition of Chinese medicine culture industry. It has pointed out the high value-added, strong integration, intellectual property, welfare characteristics, practicality and extensiveness of Chinese medicine culture industry. The advantages in the development of Chinese medicine culture industry are supported by government policies, a long history, and the across-the-board support of Chinese medicine culture talents. The disadvantage in the development of Chinese medicine culture industry are unsatisfactory consumption of Chinese medicine culture, standardization of market environment, lack of effective integration of Chinese medicine culture and technology, and lack of professional talents. In that case, this paper has made some suggestion like expand the consumption of traditional Chinese medicine culture, enhance the cultural identity of traditional Chinese medicine, increase the policy guidance and support, build a nice policy environment, enhance the confidence in traditional Chinese medicine culture, develop a new type of traditional Chinese medicine cultural industry, improve the quality of practitioners, present the advanced culture, pay more attention to improve social effect to develop traditional Chinese medicine cultural industry.
王玮娇 张洪雷. 中医药文化产业特点、现状与发展路径辨析[J]. 中国医药导报, 2020, 17(6): 140-143,148.
WANG Weijiao ZHANG Honglei. Analysis on the characteristics, status and development of traditional Chinese medicine culture industry. 中国医药导报, 2020, 17(6): 140-143,148.
2020, Vol. 17 
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