Abstract：It is well-known that public hospital publicity is extremely important in hospital management. Gongli Hospital Affiliated to Naval Medical University continues to strengthen the disciplinary development of publicity by institutional construction, personnel development, project construction and science and research construction in recent 3 years, which can better adapt the publicity strategy under the media convergence environment, actively respond to the competitive pressure of medical service market in the situation of new medical reform, exert the right direction of public opinion, build up a good image of hospital, promote the understanding of hospital by all sectors of the community, continuously enhance the internal cohesion, solidarity and appeal as well as make a positive contribution in developing harmonious doctor-patient relationship under the media convergence environment and exploring disciplinary development of administrative departments in hospitals.
曹黎静1 高新跃2 姚海宏3 吴瑞莲1 陈祎雯1 严建军4. 融媒体环境下公立医院宣传学科化建设的探讨[J]. 中国医药导报, 2020, 17(14): 190-193.
CAO Lijing1 GAO Xinyue2 YAO Haihong3 WU Ruilian1 CHEN Yiwen1 YAN Jianjun4. Discussion on the discipline construction of public hospital publicity under the media convergence environment. 中国医药导报, 2020, 17(14): 190-193.
2020, Vol. 17 
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