Strategy exploration on propaganda and public opinion system of a regional medical center in dealing with emergent events of public health
YAN Jianjun1 GAO Xinyue2 YAO Haihong3 WU Ruilian4 CHEN Yiwen4 CAO Lijing4
1.Party Committee Office, Shanghai Pudong New Area Gongli Hospital, Shanghai 200135, China;
2.Department of Anesthesiology, Shanghai Pudong New Area Gongli Hospital, Shanghai 200135, China;
3.Medical Administration Division, Shanghai Pudong New Area Gongli Hospital, Shanghai 200135, China;
4.Department of Publicity, Shanghai Pudong New Area Gongli Hospital, Shanghai 200135, China
Abstract：In the omnimedia era, how to effectively carry out public opinion management has become a crucial task for a hospital. Especially when faced with emergent events of public health, the sensitivity, response, communication, guidance as well as credibility shown by the propaganda and public opinion system of a hospital will play a decisive role. In recent years, when it comes to emergent events of public health, as a regional medical center, Shanghai Pudong New Area Gongli Hospital has fully integrated all administrative departments including information, publicity, outpatient service, etc. with some clinical departments. Thanks to the internet plus, it has innovated a set of effective responding methods in propaganda and public opinion issues and has achieved good results by properly guiding the public opinion, promoting positive energy, establishing network platform and exploring the embryonic form of internet hospital with all-appointment outpatient service, which has also offered a valuable reference for the propaganda and public opinion system of healthcare industry in using internet to deal with emergent events of public health.
严建军1 高新跃2 姚海宏3 吴瑞莲4 陈祎雯4 曹黎静4. 区域性医疗中心宣传舆情系统应对突发公共卫生事件的策略探讨[J]. 中国医药导报, 2020, 17(20): 190-193.
YAN Jianjun1 GAO Xinyue2 YAO Haihong3 WU Ruilian4 CHEN Yiwen4 CAO Lijing4. Strategy exploration on propaganda and public opinion system of a regional medical center in dealing with emergent events of public health. 中国医药导报, 2020, 17(20): 190-193.
2020, Vol. 17 
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